Privacy Policy

1. Introduction

Myairspot AB ("Myairspot", "we", "us", or "our") is a Connected TV (CTV) advertising technology platform headquartered in Stockholm, Sweden. We are committed to protecting the privacy of our clients, partners, and users in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR) (EU) 2016/679 and applicable Swedish law.

This Privacy Policy explains how we collect, use, store, and protect personal data when you access or use the Myairspot platform, website, and related services (collectively, the "Services").

2. Data Controller

The data controller responsible for your personal data is:

3. Data We Collect

3.1 Information You Provide Directly

• Account registration data: name, email address, company name, job title, phone number
• Billing and payment information (processed via secure third-party payment processors)
• Communication data: messages, support requests, correspondence
• Campaign data: creative assets, targeting parameters, audience segments

3.2 Data Collected Automatically

• Log data: IP address, browser type, pages visited, timestamps
• Device identifiers for CTV measurement and attribution
• Campaign performance metrics: impressions, completions, reach, frequency
• Usage analytics: feature usage, navigation patterns, session duration

3.3 Data from Third Parties

• Supply-side platform (SSP) and demand-side platform (DSP) partners
• Data management platforms (DMPs) and audience data providers
• Public records and business registries for B2B prospecting

4. Legal Basis for Processing

We process personal data on the following legal grounds under GDPR Article 6:

• Contractual necessity (Art. 6(1)(b)): to deliver the Services you have contracted for
• Legitimate interests (Art. 6(1)(f)): fraud prevention, platform security, product improvement, and B2B marketing
• Legal obligation (Art. 6(1)(c)): compliance with applicable law and regulatory requirements
• Consent (Art. 6(1)(a)): where explicitly obtained, e.g. for marketing communications

5. How We Use Your Data

• Provision and operation of the Myairspot advertising platform
• Campaign delivery, measurement, optimization, and reporting
• Billing, invoicing, and payment processing
• Customer support and account management
• Product development, research, and platform improvement
• Marketing and promotional communications (subject to your preferences)
• Fraud detection, security, and abuse prevention
• Legal compliance and enforcement of our Terms of Service

6. CTV Advertising & Audience Data

As a CTV advertising platform, Myairspot processes campaign targeting data, audience segments, and measurement data. This may include aggregated and pseudonymized data derived from connected TV viewing behavior. We do not process sensitive personal data for advertising targeting purposes.

All audience targeting is conducted in compliance with applicable privacy regulations. We support privacy-by-design principles in our ad delivery and measurement systems.

7. Data Sharing

7.1 Service Providers

We share data with vetted third-party service providers who assist in operating the platform, including cloud infrastructure providers, payment processors, analytics services, and customer support tools. All processors are bound by Data Processing Agreements (DPAs).

7.2 Advertising Ecosystem Partners

In connection with campaign delivery, we may share impression, targeting, and measurement data with publishers, SSPs, DSPs, and verification vendors as necessary to fulfill campaign objectives.

7.3 Legal Disclosures

We may disclose data to competent authorities when required by law, court order, or to protect our legal rights.

7.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. We will notify you of any such change and the applicable privacy terms.

8. International Data Transfers

Myairspot is based in Sweden (EU/EEA). When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or transfers to countries with adequacy decisions.

9. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected:

• Account data: for the duration of the customer relationship plus 3 years
• Campaign and transaction data: 7 years (for accounting/legal compliance)
• Log and technical data: 12 months
• Marketing preferences: until consent is withdrawn or objected to

10. Your Rights (GDPR)

• Right of access: obtain a copy of your personal data
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure: request deletion ('right to be forgotten') where applicable
• Right to restriction: restrict processing in certain circumstances
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or direct marketing
• Right to withdraw consent: where processing is based on consent

To exercise your rights, contact us at: support@myairspot.com. We will respond within 30 days.

11. Cookies & Tracking Technologies

Our website and platform use cookies and similar tracking technologies for authentication, analytics, and performance monitoring. You can manage cookie preferences through our Cookie Consent Manager or your browser settings.

12. Security

We implement industry-standard technical and organizational security measures, including TLS encryption in transit, AES-256 encryption at rest, access controls, regular security assessments, and incident response procedures.

13. Children's Privacy

The Myairspot platform is intended solely for business users. We do not knowingly collect personal data from individuals under 18 years of age.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or prominent notice on the platform. Continued use of the Services after the effective date constitutes acceptance of the updated Policy.

15. Contact & Supervisory Authority

For privacy inquiries: support@myairspot.com

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten — IMY):